T3 was founded in 2003 by Kent Yu when he was watching his girlfriend get ready for the day. He witnessed his girlfriend apply premium skincare products, followed by expensive, high-performance make up and then finished her routine with a supermarket hairdryer which damaged her hair, making it frizzy and dull. This is when Kent had a lightbulb moment to develop a high-performance hairdryer that would complement women’s beauty routines.
Kent started doing his research to help him develop a high-performance hairdryer that would infuse the hair with shine , reduce frizz and retain moisture to reduce damage to the hair when drying. Kent soon came across Tourmaline, the ‘electric stone’ that is commonly used in commercial applications for its unique gemstone properties. Kent learned that when Tourmaline is heated, it emits negative ions and infrared heat, thus, he went on a mission to include this in his hair dryer.
In February 2004, Kent developed the world’s first Tourmaline hair dryer, launching the T3 Featherweight dryer. Kent combined patented Tourmaline technology with the innovative SoftAire™ airflow design which cuts down drying time, reducing heat damage to the hair as well as helping to retain moisture and reduce frizz for a professional looking blowout.
The lightweight dryer makes it easy to achieve a salon-worthy blowout in the comfort of your own home, while the quiet operation makes the dryer much more user-friendly than conventional dryers.
After launching, the T3 dryer quickly became a must-have dryer and became a phenomenon among session stylists, such as Orlando Pita. Just two years after launch, the T3 dryer was selected to be featured in the gift bag at the Oscars and was extremely well-received by celebrities such as Britney Spears, Liv Tyler, Sarah Jessica Parker and Fergie and quickly became a favorite among celebrities.
The celeb-favorite dryer has won more than 22 prestigious beauty and fashion awards since its launch in 2004 and was the first ever hair tool to be featured in high-end fashion and beauty magazines, truly putting the brand on the map.
The T3 Featherweight Compact Hair Dryer is a revolutionary lightweight, compact hair dryer that helps you to achieve professional quality results in the comfort of your own home.
The compact hair dryer helps to retain moisture and diminish frizz with its super-accelerated drying time, thanks to the SoftAire technology. The specially engineered fan helps the hair dryer to generate a high volume of ion-enriched air that is released in a wide cone shape at a gentle speed. This technology helps to rapidly dry large areas of hair while sealing the cuticle, locking in moisture and shine.