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Vita Liberata

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Achieve the golden hour glow with Vita Liberata

For too long, we’ve been at the mercy of bad fake tan. On one side was the risk of sun beds and lasting sun damage. And on the other, the fuss of traditional fake tans.

We deserved better. We wanted a natural, sun-kissed tan, without the sun. A subtle, holiday glow without the streaks, smell and unnatural shade. And we wanted natural ingredients, a simple application process to suit every skin type.

Free from fuss. Free from sun damage. Free from compromise.

So we created Vita Liberata.

Inspired by the vital power of nature, our unique range of naturally derived self-tanning products give you the effortless, golden tan you deserve. Because it’s not just self tan. It’s self-love.

It’s a few minutes of the day just for you. It’s feeling confident enough to step out of the shadows, free to be your best, brightest self. Free to be you.

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