Melasma, otherwise known as pregnancy mask, is one of the most common forms of hyperpigmentation. Women who are pregnant, nursing or even using hormonal therapy run a risk of developing this issue. While this “mask” occurs due to a hormonal imbalance, sun exposure may worsen the condition. Women who have already suffered from sun damage may experience more severe pigmentation. The pigmentation generally affects the forehead, lips, chin and cheeks giving it the name “mask”. It is estimated that about 70% of all pregnant women have some form of melasma during pregnancy. (It also can occur in men, but very rarely). Most people affected by melasma are advised to avoid prolonged sun exposure and use sunscreen throughout the day, we suggest Belli Pure Radiance Facial Sunscreen. Exfoliating the skin can be beneficial to removing the darkened skin cells, we recommend the Belli Fresh Start Pre-Treatment Scrub which is specially formulated to be gentle enough for pregnant woman. Belli offers a wide range of products for women who are pregnant, nursing or plan on becoming pregnant. You can find the products mentioned above on SkinStore.com!