A growing number of men have become aware of the benefits of a daily skin care regimen. From basic shave creams to multi-purpose products that treat and protect the skin, men have a wide variety of high quality skin care products to choose from. To help simplify and demystify men’s skin care, we felt a 5 minute skin care regimen designed just for men was long over-due! With multi-purpose products a complete skincare regimen can be complete in as few as three steps. Step 1: Cleansing your skin both morning and night is a critical part of your skin care regimen. After being in the elements all day, you have to rid your skin of excess oils and dirt. In addition, after sleeping you also want to remove any product residue from the night before and any oil build-up, besides…it just feels good! Using an alcohol-free, oil-free and fragrance-free cleanser is a refreshing option that will not add any unwanted scent. The aMenity Gel Face Cleanser is a great option for those who prefer a low lather cleanser or who have an oiler skin type. The Jack Black Pure Clean Daily Facial Cleanser is a 2 in 1 cleanser toner; it’s oil-free and fragrance-free and is often preferred by those with dry to combination, and sensitive skin types who need deep cleansing. Step 2 (only when you shave!): Use a multi-purpose shaving product. Murad Man Cleansing Shave is not only an ultra smooth shave cream, but it is also cleanses and tones the skin and provides an infusion of antioxidants to help protect the skin from free-radical damage…free radicals are unstable molecules. (There is a great article explaining more about free radicals in our very own beautyWise newsletter) Step 3: Moisturize & Protect. In the morning, a multi-purpose moisturizing sunscreen is a great option for the busy man on the go. Jack Black Double Duty Face Moisturizer is a great choice for those of you who get light sun exposure (to and from the office). This moisturizer protects the skin with a broad-spectrum (UVA and UVB) SPF20. In addition, it contains ingredients that are potent sources of anti-oxidants which are necessary for improving the appearance of your skin and for combating free-radical damage. If you work in the sun or have a high level of sun exposure a SPF30 or greater is the better way to go…Jack Black Sun Guard Oil-Free Very Water/Sweat Resistant Sunscreen is an option, don’t forget to reapply throughout the day! In the evening after cleansing, apply a hydrating treatment product that will help to enhance your anti-aging or preventative efforts. The Menscience Anti-Aging Formula is a customer favorite as is the Menscience Advanced Face Lotion. In three easy steps you have a great foundation for a basic skin care regimen. If you feel that you need extra treatment around the eyes you can add the Menscience Eye Rescue Formula, it’s excellent and super hydrating! Customers love it and we love it too! The ingredient Hyaluronic Acid is ultra hydrating – the Coenzyme Q10 and Vitamin A support collagen repair and cell renewal – Vitamins C, E and Green Tea fight free-radicals. Still unsure about the best regimen for you? Give the SkinStore.com Estheticians a call, or contact the SkinStore.com customer support team! We will be more than happy to help! For more information about the benefits of Antioxidants see the SkinStore.com beautyWise article: Antioxidants and Your Skin Products featured in this article: aMenity Gel Face Cleanser, The Jack Black Pure Clean Daily Facial Cleanser, Murad Man Cleansing Shave, Jack Black Double Duty Face Moisturizer, Jack Black Sun Guard Oil-Free Very Water/Sweat Resistant Sunscreen, Menscience Anti-Aging Formula, Menscience Advanced Face Lotion, Menscience Eye Rescue Formula.