Purest Ingredients in the Tanning World
In 2011, Vita Liberata became the first completely non-toxic tanning brand to show off their free-from parabens, perfume, alcohol and all chemicals of concern. It’s also worth noting that the self-tanning products contain natural and certified organic approved extracts, which are key to each formula. Along with providing that rich, glowing tan, the brand make sure that each product offers a conditioning skincare treatment, giving a flawless finish, a velvety soft touch, a natural looking color, and long lasting hydration.
Here’s a round-up of a few of our favorite products here at Head Office…
Self-Tanning Anti-Age Serum

This luxurious self tanning, anti-aging serum for the face gives a made-to-measure, natural-looking facial tan. Below are a few key pointers as to why this product is genius!
- Contains anti-aging actives that firm and plump the look of skin, whilst continuing to tan.
- It delivers a made-to-measure, natural-looking tan, to avoid any streaky dark looks to the face (so no orange tints!)
- It reduces the appearance of fine lines and wrinkles and conditions the skin, so you’re face is still treated as well as tanned!
- You can drop this serum into your regular moisturizer for the tiniest hint of color, or use alone as a primer serum applied straight to skin.