Self Care with Alterna's 'My Hair My Canvas' Line

Writer and expert4 years ago

Alterna has added a new addition to their transformational experience. See what’s in store with My Hair, My Canvas!

Vegan Friendly

Alterna’s flexible, high-performance formulas are 100% vegan in their My Hair My Canvas line, with all bottles and tubes made of 50% post-consumer recycled plastic with twist-open and close pumps to minimize plastic waste.

According to National Geographic, the packaging industry’s plastic footprint has ballooned. The amount of plastic packaging on U.S. products (not just on personal care items) has increased by over 120 times since 1960—with almost 70 percent of that waste piling up in landfills.

So the challenge—cutting back on, or eliminating plastic packaging entirely—is not a small one. That's why Alterna is taking the extra steps to minimize their carbon footprint.

A New, Nutrient-Rich Formula

At the heart of each vegan formula that is sustainably sourced, Vegan Botanical Caviar blended with unique, powerful ingredients like Water Lily Extract, Coconut Sugar Blend, White Charcoal, Prickly Pear Oil, Perlite and Lemon Peel Extract.

The brand’s formulas are created without adding parabens, SLS/SLES* sulfates, phthalates, synthetic color, gluten, mineral oil, formaldehydes and formaldehyde-releasing agents.

All Hair, All the Time

Free of the pesky ingredients above, My Hair My Canvas is perfect for environmental protection, color-treated hair, and for hair on a journey to healthier strands this summer.

Shop the line at SkinStore.com!

SkinStore Editors

Writer and expert

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