Alterna has added a new addition to their transformational experience. See what’s in store with My Hair, My Canvas!
Alterna’s flexible, high-performance formulas are 100% vegan in their My Hair My Canvas line, with all bottles and tubes made of 50% post-consumer recycled plastic with twist-open and close pumps to minimize plastic waste.
According to National Geographic, the packaging industry’s plastic footprint has ballooned. The amount of plastic packaging on U.S. products (not just on personal care items) has increased by over 120 times since 1960—with almost 70 percent of that waste piling up in landfills.