Foundation: The Self-Confidence Booster

Foundation: The Self-Confidence Booster

At some point between stepping out of bed and rolling out of the door, we perform that task we call ‘grooming’. This task in particular is one vital step towards not just looking good, but feeling better about ourselves, and giving us the confidence to face the day feeling more attractive.

In a recent study by, we uncovered that when women are asked about which one beauty product is the holy grail for boosting self-confidence, three quarters responded with foundation.

foundation application

Very quickly, it seems the world has adapted to the understanding that flawless complexions created by foundation are seen as much more attractive, likable and trustworthy. Yes, we totally agree that foundations are fantastic, but they don’t have to be used as ‘masks‘.

When paired with the best correcting skin treatments, effective concealers and finishing products, they can improve small skin issues and help towards achieving healthy, well-treated skin. For example, our pick of skin products below help to treat the skins issues first, before concealing flaws..

For Pigmented Skin:

For Blemished Skin:

For Facial Redness:

At SkinStore, we want to get behind the fears that women don’t feel confident with their natural beauty. 60% of women in our study revealed recently that they label themselves as ‘fairly average and nothing special’ when asked about their natural beauty, with only 2% say they feel ‘gorgeous’.

Here are our best foundations which don’t act as ‘masks’, but enhance your natural beauty and encourage confidence from within!

Clear blemishes and cover at the same time with this Blemish Ready Foundation from bareMinerals

This Complexion Rescue is the best of a BB, a CC and a tinted moisturizer…with a 215% increase in skin hydration after just one week,

Focus on skin texture with the DuWop Foundation. A uniquely lightweight, anti-aging foundation that has instant visible effects on skin texture

Protect your skin as well as perfecting it with this incredible loose mineral foundation powder, with SPF 20 UVA/UVB broad-spectrum sun protection.

A lightweight formulation that gives skin a truly radiant appearance. It also covers dark spots and blemishes while providing over 30 anti-aging actives to treat the skin.

This liquid mineral foundation leaves your skin looking moist and hydrated, without being too heavy. Illuminating and fresh.

10 magic powers in 1! This luxurious beauty balm glides onto skin and leaves a silky, powdery finish. High-definition formula helps reduce pore size and provides oil and blemish control.

Have you tried switching your foundation to BB cream? You'll love this multi-tasking beauty balm that combines instantly illuminating coverage with daily protection against skin-aging environmental factors

Care for your skin as you cover with this newly formulated foundation. Mineral oil and paraben free, it's also loaded with the age-fighting, anti-oxidant protection of Centella Asiatica and White Tea

To explore a full range of foundations, take a look at the range over at



Beauty Specialist

During the day, I’m a busy Beauty Content Manager, musing over all things beauty and make-up. By evening, I’m a dedicated beauty blogger, experimenting with shiny products and the newest lotions and potions. I trained in make-up artistry just to satisfy my cosmetics addiction. Overly interested in natural and organic beauty, as well as how diet and fitness have an effect on how we look and feel.

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