With the fad of 5, 7, and even 15-step regimens, Erno Laszlo stands the test of time with Double Cleansing, his proven ritual to better skincare.
In 1927, Dr Erno Laszlo brought his bespoke skincare philosophy to New York and quickly grew his celebrity clientele. Dr Erno Laszlo introduced Audrey Hepburn, Marilyn Monroe and Grace Kelly to the benefits of double cleansing and created bespoke skincare solutions for them, including Phormula 3.9 which was created specifically for Marilyn Monroe.
The rationale behind double cleansing is that cleansing once isn’t enough. The first cleanser which should be oil-based, lifts up the dirt and grime and separates it from the pores. Then the second cleanser removes those surface impurities off the face completely.
While the focus on K-Beauty’s rituals is popular, Hollywood’s starlets and Erno were ahead of the game with their two-step musts for better skin with his cleansing oil and bar combinations. In a way, beauty trends are very similar to fashion: they never die per se. They get a renaissance in history, over and over again.
