Step 2: The cheeks/lateral planes

Plumper, brighter cheekbones will overhaul any complexion, but since your cheeks are often the most easily exposed to the sun, this is where oxidative damage does its worst. Unfortunately this means skin is generally more dull and dim than bright and beautiful.

Choose face masks brimming with peptides and vitamin C to apply to the cheeks, or lateral planes as they are sometimes known. Vitamin C is a powerful antioxidant and a vital ingredient for natural radiance. Peptides are revered for the anti-aging benefits they bring to the game, by preventing loss of elasticity and age spots.

Put the zest and zeal back into your skin.

Step 3: The T-zone

The T-zone has more oil glands than the other areas on your face, so treat it with a mask that contains mud, charcoal or clay – ingredients that will draw out the impurities. Mud-masking has been is an ancient beauty ritual, but it’s important to note that there are around three phases of a mask that contains these earthy elements.

First the mask is damp, allowing your skin to ‘drink in’ the beneficial minerals. Then your mask moves into the dry phase, which exercises your capillaries and stimulates blood flow as the mask cools and contracts. But then there’s the extra-drying phase, where the moisture from the surface of your skin is kind of ‘sucked out’. This can lead to dehydration and your skin may feel dry or tight. That’s why you should apply your T-zone face mask last, and rinse it off first.

Alternatively, reach for a face mask with salicylic acid to purge the toxins that clog your pores.

Be sure to multi-mask on freshly cleansed skin, and for the sake of convenience use a brush. If you have an event, do your masking the week before.