In 2007, a BBC documentary revealed that the No7 Protect and Perfect Intense serum had been clinically proven to reduce wrinkles. Independent scientists confirmed that it really worked, after finding that it was as effective at reducing sun damage as prescription-only products. The UK went crazy.
Queues for the $25 miracle product could be seen forming as early as 5am, boxes and boxes of the serum were disappearing quicker than crow's feet, and within a fortnight, a year's supply of it serum was sold out across the country.
The benefits of the No7 Protect and Perfect Serum
In the documentary, which aired 10 years ago, a study compared the effect of the No7 Protect & Perfect on collagen production against the performance of retinoic-acid or Tretinoin - a prescription drug specifically for severe sun damage.
Experts based at the Dermatology Department of a British university had been studying Tretinoin for years and were convinced that no over the counter anti-aging cream could match its effectiveness - they were pleasantly surprised with the results of the No7 Protect and Perfect. However, they were surprised by the results achieved with the Boots product.
Some years later, the brand announced that the No7 Protect and Perfect is the UK's first serum proven to deliver anti-aging results that get even better over time. It might sound obvious, but in the UK, no anti-aging product has ever been allowed to make such a claim!
The brand has since released the next generation of No7 Protect and Perfect, and we insist you try every last product.