In 2007, a BBCÂ documentary revealed that the No7 Protect and Perfect Intense serum had been clinically proven to reduce wrinkles. Independent scientists confirmed that it really worked, after finding that it was as effective at reducing sun damage as prescription-only products. The UKÂ went crazy.
Queues for the $25 miracle product could be seen forming as early as 5am, boxes and boxes of the serum were disappearing quicker than crow’s feet, and within a fortnight, a year’s supply of it serum was sold out across the country.