About the Brand

Baxter of California was the very first American men’s grooming company, and has been holding its own among the imitators since 1965. The story started when New Yorker Baxter Finley moved to Cali, unprepared for the change in climate. He needed a good moisturizer but couldn’t find anything that wasn’t marketed to women, so came Baxter.

Baxter of California is not about to change you or your style reflex, but what you will get is a selection of grooming must-haves to free your best self and fuel your next level. All production is done in the brand’s backyard, and every formula tried and tested at the Baxter Finley Barber + Shop in LA – so you can be assured that you’re only putting the best on your skin and hair.

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