Paula's Choice Skin Care Products

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Paula Begoun saw a need for honest beauty advice and wrote her first novel, "Blue Eyeshadow Should Be Illegal" as a metaphor for the cosmetics industry's drive for needless products.Begoun created her skin-care line, Paula's Choice, after seven books and three decades. The brand is known for its high-powered antioxidants, retinol, and exfoliants and is a cult favorite on skin-care forums and social media groups. Paula Begoun saw a need for honest beauty advice and wrote her first novel, "Blue Eyeshadow Should Be Illegal" as a metaphor for the cosmetics industry's drive for needless products.

Everyone from adolescents with acne to adults with anti-aging concerns can find a Paula's Choice product targeted to their needs. For example, Skin Perfecting by Paula's Choice Salicylic Acid is a 2% BHA Liquid that exfoliates dead skin cells and unclogs pores, leaving you with new, smooth, even-toned skin.

Paula's Choice 10% Niacinamide Booster is a serum that works to treat enlarged pores, acne, blackheads and promotes an overall healthier complexion. Paula's Choice skincare products are backed by cited studies and are 100% fragrance and color-free, making them suitable even for individuals with sensitive skin. SkinStore is proud to be an official stockists of Paula's Choice.

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