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theBalm

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theBalm is the flirty San Fran-based cosmetics brand that puts the fun back into applying make-up. Whether you’re seeking a quick-fix beauty solution or a sultry smokey eye, every makeover needs something from theBalm.

The Story

Founder Marissa Shipman’s story starts in New York, where she was working in TV production for a number of years. A woman at a party lit a spark and Marissa found herself moving to San Francisco with dreams of working for a make-up brand. When no cosmetics company would hire her due to a lack of inexperience, Marissa bought 11 books on how to create make-up and in true entrepreneurial style began to build an empire of her own.
At the beginning it was nothing but kitchen sink recipes. As Marissa did her best to clue up on the chemistry of make-up formulas, she mastered just one product, made with shea butter, beeswax and castor oil: a lip balm. It was probably here that theBalm was inspired.

After finding a lab, hiring a chemist and launching a website, Marissa’s DIY project became very real – now an entire range of innovative formulas infused with good-for-you ingredients. Expect vitamin C in the plumpers, anti-wrinkle properties in the concealers and broad spectrum protection in the SPF products. Even with the brilliant colors in the collection, theBalm doesn’t skip the good stuff. 

The Make-up

From eyeshadow palettes to lip liners, each glamorous make-up item has been designed to help create looks for every event, whether you’re a beginner or a novice. Blending, defining and enhancing your assets has never been more enjoyable or easy.
An irreverent personality comes through with the brand’s retro aesthetic and mischievous names, but the formulas are nothing short of sophisticated.

One of Marissa’s favorite products is the Balmshelter tinted moisturizer, because Marissa struggled herself to find a good coverage base that didn’t look cakey. This one give you a flawless start and a natural finish.
theBalm’s bestseller is the Meet Mary-Lou Manizer, an ‘innocent’ honey hued luminizer that catches the light. A 3-in-1 highlighter, shadow and shimmer, it adds a soft glow to your high points so your skin looks softer and youthfully radiant.

What started with a lip balm in 2004 is now a global make-up brand for the everywoman, whether you’re a students, a 9 – 5 warrior, a mom or a make-up artist.
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theBalm Mary Lou Manizer Highlighter

theBalm Mary Lou Manizer Highlighter

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5.0 1
$27.00
theBalm Cheater!® Mascara

theBalm Cheater!® Mascara

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$22.00
theBalm Pretty Smart Lip Gloss (Various Shades)

theBalm Pretty Smart Lip Gloss (Various Shades)

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$18.00
theBalm Meet Matte Nude Eyeshadow Palette

theBalm Meet Matte Nude Eyeshadow Palette

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$52.00
theBalm TimeBalm Primer

theBalm TimeBalm Primer

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$34.00
theBalm Betty Lou Manizer 3-in-1 Bronzer

theBalm Betty Lou Manizer 3-in-1 Bronzer

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$27.00
theBalm Brow Pow Eyebrow Powder (Various Shades)

theBalm Brow Pow Eyebrow Powder (Various Shades)

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$18.00
theBalm timeBalm Foundation (Various Shades)

theBalm timeBalm Foundation (Various Shades)

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MSRP: $23.50
$11.75
theBalm Liquid Lipstick Meet Matt(e) (Various Shades)

theBalm Liquid Lipstick Meet Matt(e) (Various Shades)

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$20.00
theBalm Overshadow Mineral Eyeshadow (Various Shades)

theBalm Overshadow Mineral Eyeshadow (Various Shades)

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$18.00
theBalm Mr Write (Now) Eyeliner (Various Shades)

theBalm Mr Write (Now) Eyeliner (Various Shades)

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$20.00
theBalm Girls Lipstick (Various Shades)

theBalm Girls Lipstick (Various Shades)

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$18.00
theBalm Instain Long-Wearing Blush (Various Shades)

theBalm Instain Long-Wearing Blush (Various Shades)

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$27.00
theBalm timeBalm Anti Wrinkle Concealer (Various Shades)

theBalm timeBalm Anti Wrinkle Concealer (Various Shades)

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4.0 1
MSRP: $15.25
$7.63
theBalm BalmShelter Tinted Moisturizer SPF18 (Various Shades)

theBalm BalmShelter Tinted Moisturizer SPF18 (Various Shades)

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$27.00

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