With celebrities, professionals and every-day consumers praising Beautyblender, it’s no surprise it remains the go-to makeup application tool for beauty enthusiasts. See the history and the mission behind an overnight vanity name.
A Makeup Lover Staple
As a makeup tool, beauty sponges have been proven to be the most effective means of applying foundation. It’s considered the next step after priming. If you’re new to makeup, the typical methods to use are either brushes, airbrush sprays, sponges, and your own fingers (which almost no professional would recommend).
So then, why are sponges considered the standard? For one, they are more versatile as a tool with foundation, concealer, or skincare. Secondly, it minimizes over-application due to its porous nature. Thirdly, it provides a more even application. Also, it’s more sanitary than your fingers. Don’t believe us? Well then let’s ask an expert: Beauty Blender Founder Rea Ann Silva.