Experiences are a huge inspiration for change. And Juice Beauty Founder Karen Behnke saw an opportunity to expand her interest in personal care and wellness.
A Year of Firsts
After becoming pregnant with her first child at the age of 40, Karen saw firsthand how the hormonal changes due to pregnancy affected her skin. She thus started a journey setting out to find healthy skincare solutions that delivered visible results.
What she discovered, astoundingly, was that the skin absorbs well over 60% of what is placed on it. This included topical products such as cream, oils, and cleansers. Unfortunately, that discovery also led to something else. Very few healthy personal care products were available with organic ingredients that worked well.
Karen wanted to create meaningful change in the beauty industry and launched “Juice Beauty” in 2005. Their first collection, Daily Essentials, became a hit with celebrities and everyday women alike. Success followed with their Blemish Collection, STEM Cellular, and breakthroughs in CC cream formulas and apple infused products.