When we launched a daily cream with an $850 price tag attached, I raised an eyebrow. Is this ‘crème’ made from gold?
Well yes, actually. Gold has been a classic ingredient in luxury skincare for centuries. Cleopatra would sleep with gold applied on her face and in ancient India, Ayurvedic treatments would make use of gold for healing treatments. It’s the centrepiece of Rodial’s Bee Venom and Placenta 24 Carat Gold Ultimate Crème, alongside nature’s botox: bee venom, which tricks the skin into thinking it has been lightly stung, thus causing the body to direct blood towards the area and stimulate the production of collagen and elastin.
Following the success of Rodial’s hit Bee Venom Moisturizer, the cutting-edge, London-based beauty brand wanted to offer an even more premium experience for customers, with even more efficacious results. Cue Rodial’s Bee Venom and Placenta 24 Carat Gold Ultimate Crème, the most luxurious daily cream engineered with Rodial’s most extreme concentration of anti-ageing complexes, in a silicone-free formula.