Back in the day, it was often seen as ‘un-manly’ for guys to take an interest in their appearance. However, those views are now completely outdated, with male grooming being pretty much on par with female regimes. Whether it’s due to the rise in celebrity culture, or just the evolution of men being more aware of their skin health, the male beauty industry is a thriving marketplace.
As men continue to take more pride in their appearance, we realized the demand that men have for the right tools and products. Luckily, there are so many products continuously launching aimed at the male market and a rather large number of brands which literally cater just to men.
From well-manicured nails to smooth exfoliated faces, the modern man now has a host of options to choose from. Times are changing, and it looks like the male beauty trend will only expand. So if you’re a guy who feels a little stuck when it comes to beauty regimes and products, keep reading! We’ve got you covered from all angles – and we promise it’s a masculine experience!
SHAVING
At one point, shaving was just about removing any unwanted hair on the face, with the occasional trim and groom. Now, shaving is seen to be an enjoyable experience for men, with an array of beard oils, shaving creams and soothing balms for today’s man to indulge in. We advise the following:
- Take charge of your facial hair with luxurious shaving creams from The Art of Shaving. This specialized shaving brand is enriched with coconut oil and essential oils to soften and condition the skin.