No longer reserved for health food shops, superfood ingredients from kale to algae and moringa to chia seeds are appearing as much in our beauty products as they are in our smoothies, or sprinkled on our granola. For a while now there’s been a growing interest in wellbeing which coincides with natural and organic beauty. There’s a rise in curiosity among women of all ages about what exactly goes into our beauty products as we all search for cleaner, greener options. No wonder Pantone named ‘greenery’ the color of the year!
Discover some of the ingredients you should be looking for you when you shop beauty.
I once saw the avocado described as the passionate love-child of a vegetable and a stick of butter: creamy, fatty, healthy and delicious. Can I get an amen? It’s a superfood alright, but so rich in beautifying ingredients that you should be eating avocados as well as applying them topically.
The oil of an avocado is very similar to the oil found in your skin, but boasts vitamin E, potassium and lecithin which work as a nutritious ‘drink’ for your skin and help generate strong new cells. These nutrients, along with amino acids and proteins in avocados, are ideal for hydrating your hair too. Together, these work to improve both the appearance and structure of existing hair while promoting healthier, faster growth of new strands and improving the overall condition of your scalp.