Cleanse, tone, apply serum, and then moisturize.
How many of you skip step 3? Let me tell you - I was you once. "I'm tired!" I'd think, or "$$$!" and even "Ain't nobody got time for that!"
Then I realised three things:
1. The more hydrated and dewy my skin, the longer my make-up lasts 2. There's something very therapeutic about pressing serum into the skin, rather than the way toner is spritzed and moisurizer is rubbed in 3. If by some terrible twist of fate, I forgot to buy more foundation in time, I might be OK with a radiance-boosting serum alone
Serums are highly concentrated, made up of more potent formulas that deeply penetrate the skin with very active ingredients. A lot of serums around today offer bespoke options and targeted results, and once you find the right one for you, your skin will crave it.
For instant results, save serum for the mornings - as you don't generally need a glowing complexion while you're sleeping. However, if you want a serum which is going to treat a skin concern - such as pigmentation - then you might want to layer it on just before bedtime.
Explore 10 of the best serums:
Browse our entire range of serums.
