The Beauty Brands You Didn’t Know Were Clean

‘Clean beauty’ is a buzzword that’s often thrown around nowadays, but what does it really mean when it comes to your favorite beauty brands?

At SkinStore, we think of clean beauty as products made with human, animal, and planetary health in mind. Think formulas that use natural and organic ingredients instead of synthetics or harsh chemicals.

The clean cosmetics movement definitely has us taking a closer look at what we put on our skin, which is a good thing. According to Harvard Health Publishing, scientific evidence1 appears to support avoiding at least a handful of ingredients that could be lurking in your personal care products, including MI/MCI, fragrance mix, and formaldehyde.

At SkinStore, we always advocate for transparency. ‘Clean’ in the cosmetics industry can mean multiple different things, but the consensus is that it should describe beauty and personal care products that are made with the safest possible ingredients and have the lowest possible environmental impacts that the market can offer today.

For us, clean means ingredients that aren’t harmful to consumers that are mindful of their skincare routine, including expecting mothers, those with sensitive skin, people who care about ingredient transparency and those who want to support brands that have ethical manufacturing and production practices. Which is why we’re so happy a lot of brands fit our criteria long before clean beauty was trending!

Read on to find out which brands meet SkinStore’s standards that you may have missed.

5 Clean Beauty Brands You May have Missed



A power drink for your skin, this peptide-infused essence resurfaces, balances, and firms the look of your skin (while drenching it in advanced green tea, antioxidant support). Having clean ingredients, ethical manufacturing practices, and cruelty-free, Sunday Riley is a happy splurge for the mindful skincare lover.


Each multitasker product by WANDER is co-created with clean, globally sourced ingredients that work with your skin, not against it. And these individually packaged foil eye masks to visibly brighten, hydrate and reduce the appearance of dark circles are no exception.


Pai’s face oil is designed to be a multi-purpose savior for skin. Containing a whole host of rich botanical goodness, it nourishes and revitalizes your complexion with every use. Plus, it's cruelty-free and suitable for vegans!


Improve skin tone and texture with REN Clean Skincare Skincare Ready Steady Glow Daily AHA Tonic; a vegan skin-resurfacing formula that gently exfoliates and brightens your complexion.


This ultra-hydrating, gel-cream moisturizer with probiotic-rich Greek yoghurt is made with the brand's no waste operation to ensure every ingredient is used.

Schané Flowers

Schané Flowers

Beauty Editor

A beauty enthusiast by heart and a plant lover, I'm always looking for the latest and greatest in skincare and beauty, especially clean and organic! I think everyone's entitled to high quality skincare at any budget, and I'm always on the lookout for what's new in the industry be it tips, tricks, or products!

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