The Beauty Brands You Didn’t Know Were Clean

'Clean beauty' is a buzzword that's often thrown around nowadays, but what does it really mean when it comes to your favorite beauty brands?

At SkinStore, we think of clean beauty as products made with human, animal, and planetary health in mind. Think formulas that use natural and organic ingredients instead of synthetics or harsh chemicals.

The clean cosmetics movement definitely has us taking a closer look at what we put on our skin, which is a good thing. According to Harvard Health Publishing, scientific evidence¹ appears to support avoiding at least a handful of ingredients that could be lurking in your personal care products, including MI/MCI, fragrance mix, and formaldehyde.

At SkinStore, we always advocate for transparency. ‘Clean’ in the cosmetics industry can mean multiple different things, but the consensus is that it should describe beauty and personal care products that are made with the safest possible ingredients and have the lowest possible environmental impacts that the market can offer today.

For us, clean means ingredients that aren’t harmful to consumers that are mindful of their skincare routine, including expecting mothers, those with sensitive skin, people who care about ingredient transparency and those who want to support brands that have ethical manufacturing and production practices. Which is why we're so happy a lot of brands fit our criteria long before clean beauty was trending!

Read on to find out which brands meet SkinStore's standards that you may have missed.

5 Clean Beauty Brands You May have Missed