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Female Founders: Why We say Yes to Sunday Riley

SkinStore Editors
Writer and expert5 years ago
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Our first installment of our Women Founders series focuses on fan favorite Sunday Riley. Her mission: to find solutions for her clients combining science and refined natural ingredients.

Who is Sunday Riley?

Originally from Texas, Sunday Riley launched her titular brand in 2009 after noticing a lack of focus on “green technology” in the skincare industry. Specifically, there wasn’t a focus on balancing science-based active ingredients with botanicals, or ingredients derived from nature.

This was a call to action and a great opportunity for Sunday Riley to create a brand that filled that gap. Especially with the rise of awareness amongst consumers.

Consumer Awareness and Good Gene’s Answer

In the early 2000s traditional makeup ingredients started making headlines. Customers began realizing the connection between makeup ingredients and long-term health and well being. Ingredients usually included a long list of chemicals, that were counterproductive to long term beauty needs, skincare, and overall health.

Despite The Food and Drug Administration’s strict laws on medical drug descriptions and transparency, there was minimal oversight of the beauty industry. At the time, cosmetics regulations were last updated in 1938.

In the face of this, one of Sunday Riley’s most coveted brand launches, GoodGenes, hailed as an effective line because of the superior quality of ingredients blended with organic materials—like purified, unneutralized lactic acid and surgical-grade filtered water.

Being the Solution For Clean Skincare

Sunday Riley herself has always been inspired by the power of positive change. And also being the change she wants to see in the world. The skincare company has a fundamental belief that not only is ‘Yes’ a more powerful word, but that they say yes to solve all skin problems for all skin types.

From combating common signs in aging with their C.E.O. C+E AntiOXIDANT Protect and Repair Moisturizer to nourishing Vitamin C Serum for oily skin tones, Sunday Riley has been the go-to for the everyday woman, make-up experts and the starlets in the beauty industry since it’s founding.

We can’t wait to see what other skincare problems Sunday Riley solves in the future, and in the meantime, we’re saying YES to Sunday Riley’s Good Genes, U.F.O., and clean beauty to keep our skin at it’s healthiest. Along with our mission and pledge to our customers, Riley herself "Only wants the best available to people."

And we can’t wait to see more of her best for us in the future.

SkinStore Editors
Writer and expert
View SkinStore Editors's profile
Our team of beauty experts cover everything from skincare to makeup, picking out the most effective products from the best brands and latest trends. Stay up to date on everything beauty with the SkinStore blog, and find all your essentials in one place.