The level of raw materials often determines the price of cosmetics, alongside production methods. The difference between a crumbly eye shadow and a smooth one for example, is usually down to manufacturing. Premium beauty brands really are premium for a reason, but packaging and marketing costs can sometimes weigh in on beauty's price tags.
Don't let them trick you. We've rounded up the best products, with the most cost-effective formulas ("effective" being the key word here), each one yours for less than $20.