Allure’s The Best of Beauty Award Winner! The ultimate make up sponge applicator. The Beautyblender was invented by top Hollywood make up artist Rea Ann Silva. The Beautyblender’s elliptical shape is designed to match the contours of your face and its lack of edges eliminates streaks allowing for perfect makeup application every time. The Beautyblender is non-allergenic, latex free & fragrance free. To use you simply, drench Beautyblender with water and squeeze out excess and dry to dampened state with clean towel. Use pointed end to blend under eye concealer and foundation around the nose. The rounded end is used to stiple on foundation – liquid, cream or powder, blush or bronzer. Wash your Beautyblender with the Beautyblender’s specially formulated Blendercleanser – liquid or solid and then allow to air dry. SkinStore.com now has the Beautyblender in three colors, orignal (pink), pure (white) & the newest addition pro (black). So, if you are still using your fingers to apply your make up its time to convert over to the most modernized way to do your make up and try the Beautyblender.